Have you ever heard the phrase, ‘content is king’ – well, that fits perfectly for direct selling business.
Content attracts people and compels them to buy – that’s advantageous to direct selling business.
Add to it the affiliate marketing model and you have a powerful strategy that has the potential to amplify your sales manifolds.
It’s how content affiliate marketing came into existence – while the term may be a mouthful, the idea is rather simple.
Direct selling companies join hands with content creators to push their products in front of a mass audience and achieve accelerated sales.
It’s something to explore more, right? So, here’s a detailed overview of how content affiliate marketing is reshaping the direct selling landscape.
So, let’s venture in to find out everything the content affiliate marketing has to offer.
What Is Content Affiliate Marketing?
First thing first, what’s content affiliate marketing?
The concept is rather simple, people called affiliates, create content around a company’s products and generate sales.
Here’s an example – suppose you have a blog about cooking, where you are racing about an awesome knife set you have just bought. You can put affiliate marketing in the knife set – users purchase from your link and you get the commissions, simple enough.
Here, you are leveraging your content about cooking to sell an affiliate product that is the knife set – that’s called content affiliate marketing.
How Does Content Affiliate Marketing Work?
Affiliate marketing is selling, but it isn’t direct – it’s subtle. You aren’t bombarding someone with sales calls, which is irritating, you are offering information.
Affiliates create content that addresses a problem or reinforces a process, like kitchen knives from the cooking video example above.
It’s the primary benefit of content affiliate marketing, you can be subtle in your sales pitch and yet achieve awesome results.
Example Of Content Affiliate Marketing
We want to etch the idea of content affiliate marketing in your brain so that you have no doubts about it. Take a look at some examples where content affiliate marketing is at its best;
Have you ever searched online for something like the ‘best laptop’? Whatever website results show up are all affiliate blogs. Inside, you will find a list of the latest laptops with affiliate links adjacent to them.
Instagram is all about visuals – you might come across a channel depicting exquisite scenery. It’s a destination someone traveled to, and there will be a link to an affiliate travel package promising to take you there. That’s how a travel affiliate is done.
We have already given this example, but let’s elaborate a little – mobile review channels are raging on YouTube. They provide reviews about mobile phones including the ups and downs of the product. In the video description, you will find a link that allows you to purchase that phone. When you do that, a small percentage goes to the video creator.
Content Affiliate Marketing and MLM – How is it reshaping the direct selling industry?
As the name suggests, content affiliate marketing merges the influence of content creators with the dynamic working of direct selling models.
The new business model utilizes the collective efforts of a team to derive affiliate sales. Affiliate MLM software has a big role in all this – it ensures that each sale can be tracked and correctly associated with the members that bring it plus the members receive their fair share on time.
The technological solution offers a framework that effectively supports the weight of two intuitive business models and makes them work in sync.
On top of that, it compliments the business further and boosts growth. Here’s how:
Recommendations from recommended content creators inculcate trust and entice users to consider the offer.
Think about the reach of expertly crafted blog posts or YouTube videos. They can attract millions of people – they can go viral in no time, giving shoutouts to how amazing a particular MLM product is. The more exposure your products get, the more possibility of sales, which means more revenue.
With content marketing, you can target a diverse range of products. An MLM company can onboard multiple content creators from different niches and target a whole product line.
Anyone with a passion for sales and a stable internet connection can venture into content affiliate marketing. It lowers the entry barrier and helps direct selling companies boost their recruitment rate. As the network grows, so are the sales and, ultimately, profits.
The Wrap Up
In a nutshell, content affiliate marketing brings with it the influence of content creators. It eliminates the hurdle of convincing people hard. On top of that, it offers wider reach and allows businesses to cater to a diverse group of audience – all these combined gives new wings to direct selling business and open new avenues for growth and success.