Social Commerce In MLM: Explore the dynamic synergy between social commerce and multi-level marketing (MLM). If you are on any social media platform, you might have seen posts or ads recommending a product or service. That’s people leveraging social media to achieve sales. This kind of marketing and sales tactics have grown exponentially in recent years giving rise to social commerce.
But how does the MLM sector assimilate the idea of social commerce? Direct to consumer sales model has always involved social interaction to achieve sales. Social media takes it to another level – it fuses the tried and tested direct sales model with social media to offer companies new avenues and opportunities to make sales.
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Social commerce is simply selling products or services via social media platforms like Facebook, Instagram, etc. But above all, social commerce’s popularity is taking the world by storm – according to an estimate, social commerce is projected to reach $80 by 2025 in the US alone.
That said, social commerce isn’t limited to just sharing posts or recommending products – it’s a full-fledged virtual shopping environment that allows consumers to make purchases without leaving the platform.
MLM is a revolutionary business model that takes a detour from traditional marketing and sales tactics. MLM leverages people to achieve sales instead of going for the conventional brick-and-mortar retail store. In this model, companies put trust in independent distributors to sell companies’ products.
In return, these individual distributors earn commissions for their sales efforts. Each distributor is free to recruit new members to boost sales efforts. This way, a network of distributors is formed where members benefit from their sales efforts, allowing receiving a share from the actions of their downline.
As we stated earlier, MLM is all about people, and in modern times there’s no better way to reach out to more people than social media. It allows MLM companies to cast a wider net and expand their reach exponentially.
Consequently, social media has become a powerful force behind the unprecedented growth of network marketing companies. Members can use social media to reach a mass audience instead of banging doors or going through the hassle of organizing sales events. It offers them a 24/7 virtual storefront that is never short of customers.
Network marketers will agree that MLM is primarily about building strong customer connections. These connections build trust, which ultimately leads to sales. Social media offers MLM companies excellent opportunities to build a loyal following and convert them into returning customers.
Here are some other benefits of integrating social commerce in MLM;
- Social media allows MLM companies better brand exposure and visibility.
- It’s an excellent platform for lead generation.
- Social media allows MLM companies to forge strong customer relationships.
- It enables instant feedback from customers.
- Companies can leverage social media analytics to understand customers’ behavior and preference.
While social commerce offers MLM companies an excellent means to power a company’s growth, it’s not without its challenges and risks.
Here are some key hurdles in the way of integrating social commerce in MLM;
There might be some hurdles when integrating social commerce with MLM, but there are ways to make the fusion more fruitful for your company.
Follow these best practices to maximize social commerce in MLM;
Social commerce is poised to grow exponentially in the coming years. Here are some future trends and innovations that will fuel the growth of social commerce;
- Influencer marketing will continue to be a significant source of acquiring instant followers loyal to the brand.
- Innovative technologies like virtual and augmented reality will be more central in providing customers with personalized experiences.
- Live shopping will become more mainstream in social commerce.
- Consumers are more likely to search for products or brands on social media in the coming years.
- Conversational commerce, like chatbots, etc., will be more common in social commerce.
The advent of social commerce is a game changer for direct-selling companies. While in the past, direct selling businesses were limited to the number of customers they could reach, social commerce has literally erased that limit.
Now there is no bar regarding the brand’s reach and customer engagement. If you could effectively assimilate social commerce into your MLM workflow, you will never be short of leads and customers for your products and services. So, start today and utilize the raw power of social media for unhindered business growth.